In this assignment I will critical compare and contrast the new bulletins of varied radio stations. I hope to understand what identifys a commercial station from the BBC and how they tailor there broadcast to the ideal target audience. I have chosen to compare three radio stations, BBC radio one/ newsbeat, Heart London and Jack FM.
The first bulletin I will analyse is BBC radio one's news beat. This is a longer news broadcast covering a wide spectrum of news during the 15 minute broadcast the main presenter carries a conversational tone whilst telling each story with in depth details. The broadcast has to be in depth and subjective as it is being broadcast from the BBC organisation which is funded from our paid taxes. This means that the BBC has to tailor to a wide audience who have paid and are similair to part owners of the company. The reporters and presenters throughout the broadcast try to hold a conversational tone to do this they have kept up an appearence of being down to earth and do not keep the traditional use of queens english. During the report we hear multiple anchour's the bulletin opens with a male presenter but ends with a female presenter. This is typically done to broadcast to all audiences typically a listener will trust a presenter of the same sex so to get the broad spectrum across they will make sure that they are being diverse.
The main feature in this particular broadcast was the news of the spread of ebola to report this they connected two stories one being the new checks that are being put in place and also a short piece on a doctor who recently managed to survive to virus. To report this story they had to appeal to a larger audience as this could possible effect every person who could be listening and does not specialise this is mostly carried out because they cannot chose a specific audience because they have to cater to all the tax payers. To present the story they have used many techniques allow them to fully analyse each aspect of the story. To do this they used overall used a wrap starting with the introduction and ending on how important the story really is and how it will effect us as a nation. In between they used many clips of external voices, by using a reporter they added a professional voice that had experienced opinion on the subject they have also done this by also adding an extra interview with an ebola patient who had recently survived so he could not only provide a medical perspective but also the view of someone who knows the symptoms helping a listener to self diagnose or possibly visit a doctor. Overall the news values for this story is based on the fact that this story will have an impact on every listeners life in one way or the other.
The next story to be given air time was about opening schools later so that they can delay sleeping hours which is supposed to improve children's concentration. This might be passing in parliament soon so it is being discussed with the public and important people. To report this story they have only used a short audio clip of a vox pop with the public. These vox pops are carried out to gather public opinions on a subject allowing the listener to see what there fellow people are thinking. They ask the public what they think on the subject hoping to gather inciteful view on the subject. The second filler story was based around the new sports teenager training for the next olympics. In this story they used another reporter live from the training base he carried out a small interview with swimmers asking them how they this they are going to progress their careers. This was mainly broadcast as a small human interest story mostly relying on its entertainment values although it is relaxed it is still informative like most of the stories being broadcast. To follow this interesting sports related storied they continued with a sports segment mainly using its football cover it features a story based on damage limitation for football clubs this was a very short segment read directly from script. This feature is common among many radio stations as it is a widely supported segment that has been used to cater to the large section of the audience which is made by sport supporters.
After sports the broadcast carries on with an entertainment story about a record studio working with young people and celebrities to create a new single. The project is highlighted because it feature the young teen market in which BBC one has been created to appeal to. This story has used some short interviews with some off the young people and the producer in the system of a wrap which not only uses and introduction but also a conclusion. This story appeals to the younger generation who are looking for careers in there dream job and can relate to the young people that are getting involved in this project. At the last minute the broadcast gets breaking news about a british person dieing from ebola this is not extended any further as it comes in at the end of the report. This is not only seen as important because ebola could affect all but it also is a local story. The audio within the broadcast is not only limited to the clips or recorded audio but the programme also features a news bed of loud music this has been added to not only appeal to the younger audience but also to keep there attention for the long broadcast that has been created not only for them but for a wide spectrum of listeners. They have also used a stab this is a quick soundbite that reinforces what you are listening to it splits up the broadcast allowing the audience to have a small break from the news. The stab may also be helful to those tuning in halfway through the broadcast.
